Rubén Albarrán: Join the Vegetarian Revolution!

Rubén Albarrán has made an impact on the music world with his band, Café Tacvba, and now he’s teaming up with PETA Latino to help make a difference in the lives of animals everywhere. In his new ad, Rubén urges people to take a stand and change the world by changing what’s on their plate.


Animals on factory farms are crammed by the thousands into filthy, windowless sheds and confined to wire cages, gestation crates, and barren dirt lots. Cows, calves, pigs, chickens, turkeys, ducks, geese, and other animals are fed drugs to keep them alive in extremely stressful conditions that would otherwise kill them. Most never see the light of day, feel grass under their feet, or know what it’s like to be free.

In addition to the massive animal suffering caused by the meat industry, animal products have been linked to some of the Latino community’s biggest killers: heart disease, strokes, diabetes, and cancer.

Raising animals for food also damages the environment in several ways. Whether it’s the overuse of resources, climate change, massive water and air pollution, or soil erosion, factory farming is wreaking havoc on the Earth.

After watching a documentary about slaughterhouses in his native Mexico, Rubén decided to give up meat for good, but he later discovered the health and environmental benefits as well. Watch his exclusive interview with PETA Latino and take part in the vegetarian revolution by leaving meat off your plate.